The Vanderbilt Orbis has a good follow up on the Echo Project.  Their take:  no one in their right mind would go to a seminar on greening when Thievery Corporation was on stage, and plenty of people refused to play nice with the recycling and anti-littering messages.  Fair enough--getting 10,000 drunks to do anything isn't easy, but hopefully we'll get a better analysis from someone else with a real focus on the hype vs. the reality.